Rhetorical Essay Old Spice - 1070 Words

Ashley John Heather Dorn Writing 111 February 20, 2011 Old Spice: The Man You Could Smell Like â€Å" Look at your man, now back to me† is said at the opening of the commercial, as it sets a comical tone for the advertisement and draws the viewers’ interest. The relatively new company, Old Spice, founded in 1990 uses their new commercial series to promote their American brand of male grooming products. Old Spice in the past has focused on targeting middle aged to elderly men in their advertisement campaigns. This new series of advertisements is trying to reach to a new target audience of twenty to forty year old males. This advertisement is attempting to create a memorable impression to the viewer through appealing to pathos,†¦show more content†¦The average man is more likely to use Old Spice since the man in the commercial does so. The credibility of this commercial increase with the use of the male and what he represents as perfect. The setting of the commercial starts off with the shower run ning and the attractive male in a towel and turns into this paradise- like setting. This setting provides an ideal setting to match the character within the commercial. The focus of the commercial comes to be on the male. The background scenery is neutral in both settings. When the male presents the Old Spice bottle, it is a splash of color and the viewers’ eyes tend to be attracted more toward the bottle. The bottle draws attention away from the male and the background setting. This use of product placement and color contrast brought the bottle to be the center of attention of the commercial. The colors in the advertisement tend to be the same, but with the presentation of the bottle, the viewers’ eyes are opened. This draws a parallel to the use of the old Spice and the â€Å"out of the world feeling† it produces. The bottle of Old Spice is shown two times within the commercial. In these two times, it is shown it instills an image of the product inside the vie wers’ mind. The male keeps the viewer engaged in the commercial by constantly drawing comparisons between himself and the audience. Along with this, the scene changes allow the contrast of the bottle to the scene to be made possible. With theShow MoreRelatedMarketing Analysis : Old Spice1186 Words   |  5 Pages Lewsader ENGL 1301 July 1, 2015 Essay 2 It may seem like anything is possible when you smells like Old Spice! When a major company produces an advertisement, they use an array of different strategies and techniques in order to capture the audience into buying their product. Old Spice, a company specialized in producing men’s hygienic products, is well known for its series of funny advertising based off of traditional masculine ideals. The most popular Old Spice commercial, â€Å"The Man Your Man CouldRead MoreOld Spice Ad Analysis1194 Words   |  5 Pagesportraying. In this essay, I will be analyzing these two ads, â€Å"Whale† (Old Spice) and â€Å"Susan Glenn† (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to patho s. Through this essay I will analyze the rhetorical effects that helpRead MoreOld Spice Ad Analysis1891 Words   |  8 Pagesthe advertisers study all the ways that they can attract their audience’s attention. The producers of advertisements have many tactics and strategies they use when producing an ad to get consumers to buy their product. These include things such as rhetorical appeals, logical fallacies, and â€Å"the male gaze.† The function of marketing is to either increase the number of customers or increase the rate of use among current customers. The number of customers can be increased by converting customers fromRead MoreThe Woman Who Walked Into Doors5687 Words   |  23 Pagesof colonialism and bourgeois-nationalism but because she is a victim of domestic abuse. Like women who experience sati, like Bhuvaneswari, like all subaltern women, Paula should be silent because she is a subaltern. The last paragraph of Spivak’s essay states this clearly: â€Å"The subaltern cannot speak† (CSS 308). However, as we have noted, for Spivak, impossibility is often (im)possibility, and this deconstructive mode permits contradictions that produce, rather than foreclose, the possibility ofRead MoreQuestions On Writing An Essay Essay9089 Words   |  37 Pageswritten plenty of essays in high school. Yet, for some reason, you still can t see to get an A on an essay. You have the basics of writing down, so what more can you do? Here are some more advanced advice to spice up your essays, and earn you that A! How to Write a College Essay: Address the Opposition Read any book about writing an essay, and you will be told to address the opposition. Acknowledging that your thesis can be argued may seem like it would hinder your essay, but it actua lly makesRead MoreRethinking Mercantalism Essay15042 Words   |  61 Pagesconcepts for these disciplines at the vital moment of their consolidation. From the late 1930s, some thoughtful scholars raised questions about whether mercantilism should be such a hegemonic organizing principle for historians. In a pathbreaking essay published on the eve of the Second World War, A. V. Judges insisted that â€Å"mercantilism never had a creed.†8 Almost two decades later, in 1957, D. C. Coleman took up the cudgel, arguing that mercantilism could not have held the power it supposedly Read MoreNotes18856 Words   |  76 PagesAfrica in the first place? One scholar of Portuguese imperial history has suggested that the Portuguese were moved by â€Å"a crusading zeal, the desire for Guinea gold, the quest for [the mythical Christian kingdom of] Prester John, and the search of spices.†1 Another scholar suggested Prince Henry’s penchant for hazardous travel abroad, real thirst for adventure in the name of acquir- M04_KHAF1713_04_SE_C04.indd 100 1/18/12 10:30 AM  Reasons for Europe’s Interest in Africa 101 ingRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesgreater amount of improvement occurred among students who applied these skills to multiple aspects of their lives outside the classroom, and people who were more competent to begin with made the most progress. In addition, a cohort of 45- to 55year-old executives produced the same results as the MBA students. That is, they also improved dramatically in their management skills even though most were already experienced in senior managerial positions (Boyatzis, 1996, 2000, 2005; Boyatzis, Cowen, Kolb

Can Providers Education about Postpartum Depression...

Can providers’ education about postpartum depression (PPD) increase the acceptance level of pediatrics medical providers to screen mothers for PPD in a primary care setting? Postpartum depression (PPD) is a range of depressive symptoms that women may experience after giving birth. It’s onset within the first month after birth. Many studies define the â€Å"postpartum period† at a minimum of 3 months up to a year after childbirth (Chaudron, Szilagyi, Campbell, Mounts, McInerny, 2007). Symptoms range in severity and the timing post childbirth, peaking at about six weeks after delivery for major depression and two to three months for minor depression. Women can experience another peak of depressive symptoms 6 months after birth (Earls,†¦show more content†¦Infants can ultimately have developmental delay. Postpartum depression has long term effects on children of depressed mothers. The impact can extend up to puberty. Children will experience feelings of i nsecurity, poor social skills, reduce verbal and cognitive skills (Earls, 2010). Children will end up with more behavioral problems, conduct disorders, depression and anxiety. Timely identification and management of maternal depression is important for the child’s early brain development and school readiness. The negative effects of the long term exposure to maternal depressive symptoms in early childhood is concerning. Early intervention will help both the mother and the child (Horwitz, Briggs-Gowan, Storfer-Isser, Carter, 2009). In the United States, women after childbirth will typically have one postpartum visit with their obstetrician at six weeks while new mothers will see the baby’s pediatrician at least 4-6 times during the first year at the well baby visits. These are good opportunities for the detection of PPD. Mothers may be reluctant to share their feeling with family members or the medical providers secondary to fears of being seen as a â€Å"bad† mother, or being labeled as having a psychiatric problem. Pediatricians have a unique potential to intervene (Horwitz et al., 2007). The US

History of the Marine Nco Free Essays

Role of the Marine Non Commissioned Officer After the Vietnam War ended, the Marine Corps’ main focus changed from broad scale operations, to being an Expeditionary Force in Readiness. Although this was no new role for the United States Marine Corps (USMC), there have been many changes in society, technology and tactics that affect how the Corps operates. However, over the last 36 years one thing has remained the same, and that is the role of the Marine Non Commissioned Officer (NCO). We will write a custom essay sample on History of the Marine Nco or any similar topic only for you Order Now With the world changing ever so rapidly, the strong values and responsibilities of the Marine NCO are now, more than ever, necessary to carry out the operations being assigned to United States Marines. The role of the NCO is characterized by their leadership skills, ability to train and care for their subordinates, as well as their responsibility to enforce Marine Corps standards to ensure the proficiency of the Marines in their unit. 1 Strong NCO leadership is extremely crucial on the battlefield, particularly when it comes to small unit combat operations. The Marine NCO must have courage to be able to lead their Marines in the presence of danger. An excellent example of the courage shown by an NCO is portrayed through the actions of Sgt Dakota L. Meyer. On September 8th 2009 (Corporal at the time), Meyer’s unit was ambushed by over 50 Taliban insurgents. This turned into a six-hour fire-fight, in which he risked his life for his fellow service members. Meyer repeatedly exposed himself to enemy fire to rescue the wounded, and bring 13 U. S. Marines and Soldiers, as well as 23 Afghan National Army Soldiers to safety. Along with these actions he also killed over eight enemy combatants. For his actions, Sgt Meyer has been nominated for the Medal of Honor and is scheduled to receive it sometime in September 2011. Sgt Meyer’s outstanding leadership has proven how important the values of courage and selflessness are in the Marine Non Commissioned Officer. Another important responsibility of the NCO is to ensure their Marines ar e knowledgeable. During humanitarian aid missions like Operation Restore Hope (Somalia 1992) and Operation Unified Response (Haiti 2010), troops were deployed on short notice. It was imperative that these Marines understood the mission, and had the proper training before hand to carry out these tasks. The focus that NCOs put on training and preparedness was proven to be successful when it came time for their Marines to assist in expediting the relief efforts. The training Marines are given consists of maintaining annual qualifications, Military Occupational Specialty (MOS), and Professional Military Education. It is the responsibility of the Non Commissioned Officer to ensure that their junior Marines are completing rifle qualifications, physical fitness tests, swimming qualifications as well as any other yearly requirements. Marines should also be seeking knowledge in and outside of their MOS on a regular basis, and are encouraged to do so by their NCOs. The more knowledge Marines possess, the more successful they will be as individuals, as well as the USMC as a whole. The deep sense of professionalism and tradition is influenced heavily by the Marines who enforce the standards of the Corps. It is said that the Marine NCO is the Backbone of the Marine Corps. This can be attributed to the fact that it is the NCO, who enforces the regulations and standards of the Marine Corps. Non Commissioned Officers have a thorough understanding of Marine Corps Orders, and the Uniform Code of Military Justice. They make sure that Marines are conducting themselves professionally, and that they are proficient in their work. NCOs set the example by keeping a good personal appearance, attitude and sense of leadership at all times. These standards and traditions have remained strong until today because of strong NCOs. Throughout the many changes the world has experienced since the end of the Vietnam War, the Roles of the Marine Corps Non Commissioned Officer have remained the same. NCOs continuing to lead, train, set the example, and ensure Marine Corps standards are followed has contributed to the overall success of the Marine Corps. It is clear that one of the most important parts of the USMC is the role of the Marine Non Commissioned Officer. Bibliography History of the Marine NCO Student Guide. Quantico: United States Marine Corps EnlistedProfessional Military Education Curriculum Branch, 2011. The Marine Corps Organizational Structure Student Guide. Quantico: United States MarineCorps Enlisted Professional Military Education Curriculum Branch, 2010. Medal of Honor Sgt. Dakota Meyer Operation Enduring Freedom. Official U. S. Marine Corps Website: USMC Division of Public Affairs Media Team, 2011. http://www. marines. mil/community/Pages/MedalofHonorSgtDakotaMeyer-HeroicActions. aspx (accessedSeptember 7, 2011). Endnotes 1 History of the Marine NCO Student Guide. (Quantico: United States Marine Corps Enlisted Professional Military Education Branch, 2011), 5. 2 Medal of Honor Sgt. Dakota Meyer Operation Enduring Freedom. (Official U. S. Marine Corps Website: USMC Division of Public Affairs Media Team, 2011), http://www. marines. mil/ community/Pages/MedalofHonorSgtDakotaMeyer-HeroicActions. aspx (accessed September 7, 2011). How to cite History of the Marine Nco, Essay examples

Single Importance of Humanity free essay sample

In the website essay, Special Report: Could Wikileaks Cause World War III or the End of the World? David Gewirtz, the author, discusses about the importance of the bond of trust between the people and their government and also between nations internationally. Although the bond of trust may result in betrayal and pain to others, the bond of trust still have to exist between people to improve the society and to prevent careless mistakes. Gewirtz uses rhetorical strategies such as his diction and organization in his argument to effectively convey his perspective on the bond of trust along with his reasoning and analysis. At the start of the essay, Gewirtz dives into the meaning of trust and its possible consequences in a person-to-person manner by saying â€Å"If you think about it, trust is all that stands between us and terrible circumstance† (Gewirtz). As Gewirtz moves on with his arguments, he also states that â€Å"we have to trust some people† because we cannot simply do everything and it’s definitely â€Å"not possible to do everything yourself† (Gewirtz). We will write a custom essay sample on Single Importance of Humanity or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page From these statements, we can all agree on the fact that no one could do everything on earth himself because then, there is no need for the government and various specialties. To convey this idea to his audience effectively, Gewirtz uses diction that sets the atmosphere into more personal and appealing directly to his audience. Contractions like â€Å"it’s† and â€Å"I’m† lightens the serious atmosphere in the discussion about the gravity of trust and allow the readers to easily follow along. Also, the first-person perspective of this essay allows more attention from greater number of readers since the first-person diction is more personal and less formal, which that eliminates the seriousness and provides easy comprehension for people that does not have any knowledge of politics. Similar to how Martin Luther King Jr. appealed to his audience by using the first-person point of view in the famous I Have a Dream speech. The constant repetition of the â€Å"I have a dream†¦Ã¢â‚¬  statements indicates the strong person-to-person appeal to the audience by providing more thinking through the emotion and moral of his audience. Gewirtz also implements his own opinions of the importance of trust by such extreme word choices such as the term, â€Å"nuclear Armageddon. † The organization of the essay is organized in a way that helps emphasize the word â€Å"trust† by making a separate paragraph with only the word â€Å"trust† in it. Gewirtz utilizes this technique to let his audience know the importance of â€Å"trust† since his main point of this entire essay is about trust. Throughout the essay, Gewirtz also implements his own thoughts and words in parenthetical statements along with his argument in the essay. These include, â€Å"or possibly care,† â€Å"unless, of course, it’s not time to be nice,† and â€Å"yes, pressure† which all of these thoughts are implemented in parenthetical statements along with Gewirtz statements. These implements meant to effectively allow Gewirtz and his audience to â€Å"literally† speak to them face-to-face instead of being formal for the selective fewer audience. Through this rhetorical strategy, reader can conclude that Gewirtz wants his essay to be spoken to the general population and not the selected individuals with the knowledge of politics. At the very beginning and the ending, Gewirtz uses the same format of â€Å"trust† in its own separate paragraph and uses a conclusion that is very similar to his introductory paragraph as his final wrap-up. From this strategy, the reader can infer that not only was Gewirtz tried to maximize his emphasis, but to allow his audience to think differently from when they read his introductory paragraph and what they think about the paragraph at the end of the essay after all of Gewirtz arguments has been made. The arguments made by David Gewirtz strongly appeal to his audience through the use of rhetorical strategies like the diction and organization of his essay. Because of the elaborate use of these rhetorical strategies, the reader can incorporate his or her thoughts into the emotional thinking which Gewirtz purposely intended to do so. Although there are some logos appeals in his essay, he mainly focuses on the pathos approach to fully earn all of the agreements of his audience. Overall, I strongly believe that Gewirtz essay made his audience think twice in another perspective as a means of fully understanding the gravity of the dangers of WikiLeaks and the importance of trust.